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About Us


We are a female owned small business based in Toronto, set out to make the world a brighter place.

Our Vision

ARcontinuum is read as “our continuum” and it is our goal for this brand to be just like a continuum: a collection of elements varying by minute degrees. We are ever changing, but never the same. Follow along our journey as we combine comfort, style, and humour into apparel and accessories!


Our Style 

 Flat lay of our comfy tees and crewneck tops

In a few words, our brand aims to provide clothes that are clean, simple, and classy...but still comfy. In essence, we want our clothes to uplift their owners and those around them!

Meet the Owner

Photo of owner at Toronto during Christmas time

Nice to meet you and welcome to the product of my many daydreams! My name is Samantha and I first created ARc as an outlet to release all my pent up creativity. As a Pisces growing up with the traditional STEM education, I had all these ideas and nowhere to put them. Flash forward to present time, I am so glad I now have a way to share my art & ideas while spreading positivity!